May
31
2009

Buttoned Down Success

Jordan Culpepper and Tavis Smiley

Jordan Culpepper and Tavis Smiley

The Story:

Ever since he was old enough to hold a crayon, Jordan Culpepper was an artist. After winning art contests in elementary school, he decided to start designing buttons for his family and friends.

Pretty soon, everyone wanted one. He realized that there was money to be made. He remembers borrowing $500 from his parents to start his bedroom business called Buttons by Jordan.

When the media heard about his story, it caused a button bonanza. He even sold 5,000 buttons to nationally syndicated radio host Tavis Smiley.

He’s already saved $7,000 towards college, and every one of his customers is a walking billboard for his business.

The Secret:

Jordan recognized an opportunity when it hit him on the chest. It would have been easy for him to be safe and keep it as a hobby, and borrowing $500 from his folks surely pinned him down. However, he knew he was investing in himself, and his business would live or die based on his own ability to button-up new business.

Now It’s Your Turn:

When was the last time that someone complimented you on a talent? Do you play an instrument? Maybe you should make some money tutoring other kids. Are you good at video games? I bet someone would hire you to teach them your secrets. Who knows, like Jordan, you may discover that starting your business is as simple as pressing the Easy Button.

Written by Dallas Crilley in: Stories |

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