I Swear

The Story:
14-year old McKay Hatch decided last year too many of his friends were using foul language at his junior high in South Pasadena, California. So he challenged his friends to stop swearing. But for some of them that was easier said than done. So he decided to form a club to remind them all of their oath — he called it the No Cussing Club.
Soon word spread around the school and before long 50 kids had signed up and taken the oath. Then the local media found out about him, and his story took off. In the last year McKay has done hundreds of interviews with everyone from BBC London to Dr. Phil. And he’s watched the membership in his club grow to 50,000. It doesn’t cost anything to join but McKay has a store on his website. With 50,000 members one could see that McKay is well on his way to paying for his college tuition with a business that no one would ever cuss him out for.
The Secret:
Like many of the Kidpreneurs that I’ve covered in my newsletter and in my book McKay’s business was almost an accident. He started a club to help his friends clean up their language and now he’s just plain cleaning up.
Now It’s Your Turn:
I don’t believe in accidents — I believe that everything happens for a reason. So if you see yourself being put in a situation where you need to take action, look a little further and see if there’s a business behind that door. And like McKay you may discover another 4-letter word: C-A-S-H.




